A growing area of Southern Accents business the past few years has been set design and staging. We’ve designed and built sets for some amazing venues: New York Fashion week, SlossFest, Yellowhammer Presidential Forum, Southern Makers and more. While we are best known for our use of reclaimed wood and salvaged materials, our latest project pushed our creativity to new and exciting heights!! Last week we completed a job for the new Westin Hotel in downtown Nashville just in time for their grand opening. While this job presented many challenges, we overcame each one with the end result being nothing short of spectacular!
Through relationships with quality people like Brent Smith, and others, we found ourselves in contact with the owners of the Westin Hotel who were looking for someone to construct the decor for two lobby ceilings. Jason West, of David Mexico Design Group out of NYC, came up with a beautiful multi faceted ceiling design. Jason’s design featured intricate lines and angles that resembled a pyramid. For this project we decided to use a high density urethane foam, which was hand carved to form the various facets. From start to finish, we were given only 31 days to complete the project.
Once we received the purchase order, the first step was to acquire the needed material. The foam used for this job had to be custom made. 15 blocks of 4’ x 10’ foam was poured and shipped to our warehouse in Garden City, Alabama. This process took 21 days, leaving us with only 10 days to complete the project! While the empty warehouse provided the large working space needed, there was no electricity, which forced our team to work with the assistance of a generator. SA team member Josh Howe, who has a BFA from the University of Montevallo with a concentration in sculpting, quickly went to work hand sculpting each piece of foam. Once the foam was carved, each piece was covered in a bronzy gold colored vinyl. The pieces were then transported to the Westin where SA team members worked throughout the week and into the wee hours of the night framing and hanging the finished works of art.
We were honored to have been given the opportunity to take on this project. While the challenges we faced pushed us out of our comfort zone, we proved that we can take on any project and rise to the occasion. Like all of our endeavors, this was a team effort. From Jason’s spectacular design, to Josh’s artistry, to those that provided the vinyl application and other tools and equipment needed, everyone involved served an intricate and important role in this creation.
We are excited about the relationships formed during this venture and look forward to working with the Westin again in the future. Located at 807 Clark Place in Nashville, TN, the Westin officially opened Oct 12 and is booked at 100% occupancy this Sunday. When you visit this decadent hotel, remember to look UP at the ceiling while in the elevator lobby of the 1st and 27th floor to view Southern Accents handiwork!