Tag Archives: facebook

Are You Socially Plugged In?

Southern Accents, realizing the important role social media now plays in marketing and communication, has worked really hard over this past year to build a presence via a variety of social media outlets. While most of you are probably familiar with social media, some of you may still be hesitant to jump on board! We would like to introduce you to the various outlets that we are using, familiarize you with how we are using them and encourage you to “plug in” and follow along with us!

Newsletter – Our primary source and best method of communication is through our weekly newsletter. Our goal is to provide a variety of interesting content that will entertain, educate, enlighten, and encourage our readers. We appreciate all the feedback that we receive and encourage you to share our writings with others. If you are a new subscriber, you can view back issues online by visiting our Newsletter page.

Southern Accents BlogBlog – Each week we take the main content from our newsletter and post it to our blog. At times we will expand on a story or add additional photos to the blog post. With our blog, we have created a searchable database of information related to architectural salvage. Many of our stories contain historical data that is now publicly recorded for future use. We encourage you to subscribe to our blog. It’s easy… just visit the blog, scroll down and look for the “Follow Blog via E-mail” on the right hand side. Add your e-mail address and click the “Follow” button.

Southern Accents on FacebookFacebook – Although Facebook has made many changes over the past year that has directly affected our ability to communicate with our followers, Facebook is still a driving force in the social media market. We use Facebook to alert our followers to new architectural and antique finds as they are added to our showroom. We also share DIY and decorating ideas, local events, and more. There are a few things you can do to ensure that you see our posts. 1) Go to our Facebook page and mouse over the like button. Check “Get Notifications”. 2) You can also mouse over the like button and click on “Settings”. You can then select “All Updates”. 3) Mouse over the like button and add us to an “Interest” list. It can be an existing list that you have already created or you can create one just for us!

Southern Accents on PinterestPinterest – Pinterest is an online “pin board” that allows us to post and share our own original pictures and ideas as well as ideas from all the incredibly talented and creative folks who are finding unique ways to repurpose salvaged goods. If you love salvaged goods as much as we do, we encourage you to visit and follow our boards. Pinterest is a great resource for DIY enthusiasts!

Southern Accents on TwitterTwitter – We use Twitter to send out short notices and reminders of events that Southern Accents is involved in. We also “tweet” about new arrivals to our showroom. If you are a twitter user please follow us! We don’t want you to miss a thing!

Southern Accents on InstagramInstagram – They say a picture paints a thousand words and we would have to agree! We have so many beautiful pieces in our showroom and we love to share our pictures with you! If you have a smart phone but haven’t discovered Instagram we invite you to check it out. Instagram allows users to capture and share the world’s moments with snapshots. Follow Southern Accents on Instagram: @saaa1969

We appreciate our customers. You allow us to continue to do what we love: rescue, restore and protect architectural elements of historical significance. Follow us online or visit our showroom! We are open Tuesday – Friday from 9am to 5pm and Saturdays from 10am to 4pm. Closed Sunday and Monday.

Written by:
Lisa Jones
Southern Accents Webmaster/Marketing

Facebook Follies

Here we go again… every time you think you’ve got Facebook figured out they throw another monkey wrench at you! Facebook recently announced that it had reached 1 billion users. Facebook also reported $992 million dollars in ad revenue last quarter. Still investors remain leery. CNNMoney reports that Facebook’s top corporate priority is to increase those figures.  I guess it makes sense that Facebook now wants businesses and even individuals to pay to have their posts promoted???

In recent weeks we have seen some of our posts going out to as few as 9% of our followers. On average our posts are reaching less than 20% of our followers. Facebook is only sending out posts to a small percentage of our followers and are asking us to pay for the rest. While we may choose to promote a post here and there, it is not financially feasible for any small business, and certainly not individuals, to pay to promote every post.

WE VALUE OUR CUSTOMERS! Without you we would not be in business. We want to keep you informed. We have new items arriving daily at our store. We run weekly specials and giveaways and we want everyone to have the opportunity to take advantage of what we have to offer.

This is what we are asking our customers and followers to do:

1)      Subscribe to our NEWSLETTER. You can easily do this by visiting our website at www.sa1969.com. You can click on the Mailing List link or use the easy subscribe field on our front page. We only send out one (1) informative newsletter per week. We promise not to bombard you with daily dribble! This is the easiest and most effective way we have to communicate with you.

2)      Subscribe to our BLOG. We will be using our blog more to communicate with our customers. Not only will we be posting interesting information but details on GIVEAWAYS, SPECIALS as well as DIY projects. You can subscribe by entering your e-mail address. The subscribe box is located to your right.

3)      If you want to receive our facebook posts, and we hope you do, there are two things that you can do to help insure that you hear from us! The first is to like, comment, and share our posts.  The more interaction a post has the more likely it will be promoted by Facebook.

4)      Second, create an Interest List on your Facebook page. We know this is asking a lot but it is easy to do and only takes a few seconds. Log in to your Facebook account. Go to Southern Accents Facebook page.  To the right of the LIKE button is a drop down menu.  From that menu click on the “Add to Interest List”. If you do not have any Interest Lists created you can do that easily by clicking the New List option. All you have to do is name your Interest List and then select Southern Accents and any other pages you have ‘liked’ that you want to hear from to add to your list. Once the list is created you can view all posts from your Interest List by clicking on your Created List under the Interests heading which is located on the left hand side of your facebook newsfeed page.

We have sent negative feedback to Facebook regarding this most recent policy change. Not only is it affecting businesses but as an individual, Facebook is choosing to block content that I have asked to receive.

THANK YOU FOR SUPPORTING OUR BUSINESS AND OUR POSTS! We thoroughly enjoy hearing from you and interacting with you via our social media accounts! Please share this information with your friends. Let’s keep it going!!

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