Recently, SA team member Jason Mauldin ventured over to Oxford, Mississippi to speak at Ole Miss and to attend The Conference On The Front Porch at Plein Air in Taylor, Mississippi. Journalism and marketing professor Mark Dolan asked Mauldin to speak to his integrated marketing class about the benefits of deeper story telling in marketing. Everything we do at Southern Accents has a story that we are preserving, so it was an excellent fit for one of our own story tellers to be a professor for the day. We look forward to continuing a relationship with Dr. Dolan and hope to return soon to expand on our initial visit.
Just outside of Oxford is the lovely town of Taylor, Mississippi. In that small town is a wonderful new community called Plein Air. Every one of the homes there is required to have a front porch, so it was the perfect setting for a conference dedicated to the impact of front porches. We spoke with the founder of the Plein Air community, Campbell McCool, about his philosophy on the front porch. Campbell said, “the front porch lends itself to community and getting to know your neighbors, unlike suburbia where everyone runs inside and locks the door.” Some of the topics discussed at the conference included the history and cultural significance of the front porch from Ancient Greece to modern America. Other discussions included the sociological importance of the front porch, the front porch and politics, stylistic evolutions of the porch and its architectural significance and much more. Lovers of all things architectural and story telling, we knew we wanted to attend. Folks came from as far away as Texas and Canada to participate in the two day conference held in the Plein Air community chapel, which was constructed almost 100% from salvaged materials from Southern Accents! You can find out more about this conference, which will be an ongoing event, by visiting them at theconferenceonthefrontporch.com. It is great opportunities and collaborations like this that make us #digmygig.